I don’t have a television and am glad that I don’t. Cable is expensive! I think there are some shows worth seeing, though. I watch The Daily Show and Heroes on hulu. I was also introduced to the horribly good Dr. Horrible on hulu. I think it’s great that I get to watch what I want, when I want, and I don’t even particularly mind that there are short ads. However, the fact that the same ad shows over and over and over and over and over and over and over throughout whatever I’m watching is not good for the advertisers. The first time, it’s not so bad. The second time, I’m bored. By the third time I’ve seen the commercial, I’ve picked out all of it’s flaws. By the 4th time I’ve seen it, I’ve begun to hate whatever company is producing whatever lame product. And by the 5th time I’ve seen it, I’m ready to organize a boycott.
The other day, I was offered a choice. Watch a minute and 30 seconds of one ad at the beginning, or watch a gazillion 30 second ads throughout the show. I like the first option. If it’s interesting, I can watch, if it isn’t, it’s enough time to go get something from the fridge. But then today when I chose the first option, it was the same ad I saw yesterday. And I was annoyed, especially since I’d already gone to the fridge and my cupboard and there was no chocolate at all.
Advertisers, if you want me to watch your ads or not finish the show hating you, you’re going to have to make more interesting ads. And hulu, you should start showing different ads during shows, rather than the same one over and over and over.